13 Advanced SEO Techniques: Generate your Website Traffic Organically

If you use any website then you cannot ignore SEO. You should immediately start using advanced SEO techniques in addition to the basics. Properly optimizing your website to improve its ranking in Search Engine Results Pages (SERPs) will increase website traffic, conversions, and revenue.

The search engine that brings the most visitors to websites is Google. Other search engine results pages exist, but they are not as important as this page. It makes sense to optimize your website according to Google’s SEO guidelines as Google is likely to be the source of any website traffic coming from searches.

However, this does not mean that you should abandon SEO or the use of other search engines. SEO for Duck Duck Go, Yahoo!, and Bing can also give your website a competitive advantage.

If you are in charge of a self-hosted WordPress website it is easy to use plugins like Yoast SEO, Rank Math, or many others. Setting up your website for fundamental Search Engine Optimization isn’t that difficult. If you do your SEO study and enter your keywords and metadata in the appropriate places you are almost there.

Still, using SEO plugins and researching keywords won’t be enough to make your website stand out from the crowd. It will take more advanced SEO techniques if you want to step it up.

We will discuss several SEO techniques and tips in this post that will significantly improve your website. We do not doubt that you want to improve your website traffic and search engine rankings. If you think it is good and can be useful to you then keep reading.

Advanced SEO Techniques to Create a Successful SEO Plan:

There are several strategies to start honing your SEO optimization skills if you’re ready to do so. Let’s check out some of the best SEO techniques.

1. SEO Audit:

One of the most important SEO techniques you can do is to perform an SEO audit on your website. If you do this, you’ll get a lot of useful information about how well your website is performing.

First, make a brief list of each piece in your SEO Puzzle. You can use SEMRush for helpful SEO audits. Determine the components you already have in place and the actions you still need to take to get your website back on track. For example, is your OFF-Page SEO Right? Have you done On Page Optimization?

Now it’s time to start the auditing process. You can get a comprehensive overview of your website optimization efforts from an SEO audit. Your audit will help you identify problems with how Google may or may not index your website, among other things. We’ve created a comprehensive guide to conducting a site audit to help.

Additionally, don’t overlook independent website auditing resources. There are plenty of great free SEO tools you can use in addition to doing your own SEO analysis. Additionally, you can correct any flaws found in these auditing tools by using some excellent WordPress SEO plugins.

2. Intenal Links, Backlinks, Permalinks, and Broken Links:

Although we usually think about SEO in terms of keywords, SEO links can also affect your position in search engine results pages. Thoroughly verify every link you have, including backlinks and permalinks. Verify that your website’s links are working and that your backlink profile is strong.

The following is the information (including recommendations!) you should know when it comes to link verification:

• Try to get high-quality backlinks for SEO.
• Take a look at your internal linking plan and start adding more if you haven’t already.
• Target SEO by using your permalinks.
• Create a solid link-building plan.
• Use a redirect plugin to fix broken links and 404 issues on your website.
• Think about the benefits and drawbacks of employing a link-building service to expand your website.

3. Image Alt Text:

Optimizing your image’s alt text with your SEO keywords is an important step in content optimization for search engines. Yoast SEO and other plugins encourage users to include alt text to increase their overall SEO score. In short, alt text is metadata that helps raise your website’s position in search engine results. Check out our post on how picture alt text improves SEO for additional information.

Here’s how to use WordPress to add ALT text to an image:

1. Upload image to media gallery.
2. Then, Click on the image.
3. A menu will appear on the right side of the screen.
4. Provide a caption for your image that explains its purpose and, if possible, includes your SEO keywords.

4. Use Long Tail Keywords:

If you aren’t using long-tail keywords yet, now is the perfect time to start. In advanced SEO techniques, long-tail keywords are a long game. According to Backlinko, an astonishing 91.8% of search engine queries contain long-tail terms.

Although each of these keywords may not result in a higher search score, the combined effect should ultimately lead to broader reach. To gain more authority in SERPs, you should especially check long-tail keywords and include them in your blog posts. Use these keywords wisely over time.

5. Use Schema Markup:

By using schema markup, you may be able to increase the SERP ranking of your website. If you’ve never worked with code before it may seem a little intimidating at first. There are many schema plugins available to help you with this process. Additionally, we’ve created a helpful tutorial on using schema markup to improve your website’s SEO. This data will help Google more easily find what you want.

6. Optimize Page Speed:

Websites with fast page speed get a smile from Google. If you haven’t checked your website’s loading speed yet, now would be a good time to do so. To get you started, Google offers a free tool called PageSpeed Insights. After that, you can learn the basics of what matters online and how it affects your website.

You can continue your optimization efforts by finding a plugin to help with database optimization and speedup. However, WordPress themes and plugins are limited in their ability to improve site speed. Choosing the ideal hosting company is sometimes the simplest way to improve SEO and site speed.

7. Keyword Cannibalization:

The technique of optimizing multiple pieces of content with the same focus keyword is known as “keyword cannibalization.” In short, it indicates that your website needs to stand up to its own content in order to rank well on Google. Consider improving the content you’ve already published instead of just focusing on ranking for the same keywords.

Alternatively, you can choose a variant of that word and try to rank for that. 

8. Mobile Responsive:

These days, a website must be mobile responsive. Although it may not seem like it, mobile optimization is a advanced SEO strategy. Google prefers mobile-optimized websites when indexing searches made from mobile devices. 

This means that information tailored for mobile screens will appear higher in search engine results pages. Make sure your website is mobile-ready, because, by 2023, approx 58% of all internet searches will come from mobile devices.

9. Optmized Landing Page:

Creating an SEO-optimized landing page is a great idea if you’re using your website to generate leads for the sale of a product or service. Bring people to your landing page so they can take quick action instead of directing them to your homepage or content. 

Additionally, if you’re serious about optimizing landing pages for lead generation you should focus on improving your SEO copywriting.

Landing pages focus on a single topic. For example, if I were to create landing pages for my services, I could create separate pages for website copy, blog copy, etc. This helps you focus on a few keyword sets and a more specific target audience.

10. Analyze User Experience and Behavior:

Knowing how consumers engage with your website is an advanced SEO strategy. As an alternative to working with SEO keywords or tools that directly impact SERPs, you can optimize your site by observing user behavior and gathering additional information about their experiences on it.

When everything on your website is working properly, you’ll see a decrease in bounce rates and consumers will stay on your site longer – sometimes even going on to become paying customers.

It’s easy to learn more about your consumers’ experiences with some of the tools available. You can use Google’s Chrome User Experience report to get a comprehensive insight into how visitors interact with your website.

Additionally, you can use programs like Microsoft Clarity to delve deeper into user behavior using heat maps and session recording – even down to the broken buttons that every site visitor eagerly presses!

11. Increase Google Happiness:

To improve your website’s ranking in the eyes of Google, you need to do some work. Regarding Google, you should do the following:

1. Make sure your content is ready for Google Featured Snippets.
2. Improve your local SEO.
3. Improve information on Google My Business.
4. Use Google Search Console to learn more about your website’s functionality and performance. Additionally, you should provide your XML sitemap to Google Search Console.

12. Update Posts and Guides:

You can keep your excellent content relevant year after year by updating your blog posts and guides. By doing this, you can update images, add or remove old text, and even add some new keywords related to the topic. It is not necessary for the post to be completely new.

As an alternative, you can preserve most of the original content and add the latest information (if it is still relevant). For example, you can do this:

• Update the blog post body and introduction.
• Add new images, especially if your current graphics are outdated.
• Add missing alt text for images.
• Add fresh data or research to support your claims.
• Fix any Broken Links.
• When applicable, add or update internal links to newly published content on your website.
• Include some fresh, relevant long-tail keywords in your writing.

13. SEO-Focused Content Approched:

If you haven’t done so, put some effort into creating an SEO-focused content plan that will guide your future writing. If you follow this plan you can rest assured that your efforts to rank your content in SERPs are more targeted. Once you have a firm grasp on implementing SEO strategies, creating a content cluster with the main content and supporting topics is a smart place to start.

To help guide your SEO campaign in the right direction, think about implementing a keyword mapping strategy. Keeping an organized keyword map will help with your monitoring. You can use both keyword mapping and keyword tracking tools to make the task easier.

Final Words:

When it comes to a advanced SEO approach there are different methods you can use to improve your website’s chances of ranking higher in the SERPs. Consider which steps work best for you and then take action. Developing a brand and getting a website to rank well on Google requires constant trial and error, but the more persistent you are, the greater your chances of success. Good luck to you!